Tory Akene · AI Certified REALTOR® · Real Broker Ontario Ltd.

Hey, I'm Tory.

Nice to meet you. I'm an AI certified REALTOR® in Ontario, and I help agents find a brokerage that feels like home. Because here's what I believe: you should be your own brand, and the brokerage you choose should help you shine, not hold you back.

This is my honest story about why I chose REAL, and why I think it might be the right home for your business too.

Guided by Tory Akene · Free AI Training for every agent who joins REAL through her

Tory Akene laughing by a bright window, friendly and approachable

My story, in short

Why I left, and why I'm glad I did

In 2024 I was on maternity leave after my second child, still doing referral deals in the background. Around the same time, my old brokerage cut the online training. Team meetings stopped being streamed or recorded, and the reason I was given didn't sit right with me. Something clicked: this doesn't work for me anymore, and there has to be a better way.

I'll be honest, leaving scared me. I'd built real relationships, invested in my setup, and I worried about what people would think. But underneath the fear I knew I couldn't stay somewhere that no longer worked for me. When I found REAL through Jessica and Andrea, and saw the community they were building, it felt like home.

Read my full story

Tory's philosophy

Be Your Own Brand

When I say "be your own brand," I mean something very specific. It's the philosophy I built my business on, and it's why I chose REAL. Here's what I actually mean by it.

"The 2026 NAR Generational Trends report found that 35% of sellers choose an agent based on reputation, 22% on honesty and trustworthiness, and 15% because the agent is a friend or family member. Only 2% choose based on brokerage affiliation. The person, not the brokerage, is what matters."

Tory Akene, AI Certified REALTOR®

01

The person, not the brokerage

The 2026 NAR Generational Trends report looked at what actually leads sellers to choose an agent, and the person wins by a wide margin: 35% choose based on reputation, 22% on honesty and trustworthiness, 15% because the agent is a friend or family member, and 11% on knowledge of the neighbourhood. Compare that with just 4% who choose based on commission and 2% based on brokerage affiliation. The person, not the brokerage, is what matters.

02

Opportunity in your own sphere

There is so much opportunity out there, especially within your own sphere, that a lot of people underestimate. The people who already know you, who already trust you, who you've already helped along the way. That's where so much of this business lives.

03

You are the brand

Being your own brand means that no matter what brokerage you're with, you can still be successful in this business. But choosing a brokerage that can elevate your business or make things easier on you is a key determination.

04

The honest comparison

Some brokerages are great at having training available but not so great at helping you implement it. Some are great at keeping your costs low but not great at helping you market your business or with lead generation. Different brokerages do different things, and honestly, you can grow at any brokerage.

05

The circle you need

But you definitely need to be in a brokerage, a circle, an atmosphere of people who will uplift you, people you can look up to, people you can learn from and who encourage you. Because this business can be a very lonely business, even though we're surrounded by tens of thousands of agents in each of our local areas.

06

Your authentic self

Being your own brand means putting your authentic self in your business and attracting clients who you want to work with. It's about determining what is your niche, who is your ideal client profile, and being able to market towards them and solve their problems.

07

More than a colour scheme

Being your own brand is not just about the colour scheme you pick on your business cards or your website. It's about what are your pillars, what are your morals, what are your traditions, what are your methods or systems in place that you have to give a client experience to each and every person that comes across you.

Tory's story

Why I Chose REAL

This is my honest story about why I chose REAL, told in my own words. I'm Tory Akene, an AI certified REALTOR® with Real Broker Ontario Ltd. I chose REAL for real reasons, and I want to share them with you.

The brokerage you choose shouldn't make or break your business. It should help elevate it. And you have to be the one behind your own brand. REAL allows me to do that.

Tory Akene working on The Tory Network website Tory Akene sitting on a sofa looking toward a bright window

In 2024, I had just given birth to my second child, a son, and I was on maternity leave. But anyone in real estate knows the work never fully stops. It's always going on in the background. I stayed well connected and kept doing referral deals while I was on leave.

Around that time, the big-name brokerage I was part of started cutting out the online training. Team meetings were no longer streamed or recorded, and the training reduced drastically.

The reason I was given: with the TRESA changes, agent and brokerage fines were almost doubling. The brokerage was getting too many charges from agents in the industry part-time who weren't staying up to date with TRESA, the new rules, and how to do deals and paperwork. So they moved the meetings in person, to focus only on agents who are in the industry full-time.

Here's the thing: even though I was technically on maternity leave, I was still in real estate full-time. When I couldn't get those benefits of my brokerage just because I had to be there in person, something clicked in my mind. This doesn't work for me anymore, and there has to be a better way.

I'll be honest with you: leaving my setup at the time scared me. I had established a great connection with the brokerage, and I had finally bought my own office room in the building. I invested a good amount of money into furniture and equipment to set it all up, make it look nice, and create a space for collaborations. I connected well with the brokerage owner. So my biggest fear was wasting time, wasting money, disappointing people and connections I was committed to, relationships I had poured into, and people thinking of me differently for leaving. I was scared of leaving and having to start from the ground up yet again. And I was scared about what my clients would think, seeing another brokerage change on my social media and branding. But underneath all of that fear, I knew I couldn't stay somewhere that no longer worked for me. I had to trust that there was a better way, and I had to be brave enough to go find it.

I had been part of a cloud-based brokerage before, eXp, and I had an amazing experience there. But there were still some things I would have liked to be different.

What surprised me the most after joining REAL was how simple they make everything. Coming from brokerages in the past where there were 100 different systems and different logins: if you wanted to know what deals you'd done, you had to go to one system. If you wanted to upload paperwork, you had to go to another system. If you wanted help with marketing, you had to go to another system. Or if you needed assistance with something else, you had to go to a specific person.

With REAL, I was surprised that they just had one app that was the central hub for everything you needed. And I love the Leo feature. Pretty much any question I have, I can go and ask Leo first, and he'll either give me the answer, put me in the right direction, or at the very least connect me with one of my managing brokers to talk with. And I can always reach out to support directly from him as well. The capacity that the technology has, and the simplicity of it at the same time, was a pleasant surprise.

When I came upon REAL, the connection with Jessica Cidadao and Andrea Blum made all the difference. When I saw the community they were building, I knew it felt like home.

Plus the versatility. REAL is online, flexible, and ready at my fingertips, whether I'm on maternity leave, actively full-time in the industry, on vacation, or just wanting to take a break. I can tune in when I'm ready, when it works for me.

The brokerage you choose shouldn't make or break your business. It should elevate it. And you have to be the one behind your own brand. REAL lets me be my own brand while staying connected to a community that feels like home.

Tory Akene, AI Certified REALTOR®

Company-reported

REAL By The Numbers

35,000+

Agents across the United States and Canada

3,200 added in the first half of 2026 alone

Top 5

Largest US brokerage by agent count and sales volume

2025 RealTrends Verified

50 States

Plus all of Canada

Coverage in every US state and across Canada

FT 2026

The Americas' Fastest Growing Companies

Named to the Financial Times list for 2026

~$2B

Annual revenue in 2025

Company reported

REAX

Publicly traded on NASDAQ

Real Brokerage Inc.

Figures are company-reported and current as of 2026. Individual results vary, and nothing here is a guarantee of income.

Real REMAX Group

The RE/MAX Merger Is Complete

Real and RE/MAX have combined into the Real REMAX Group, trading on NASDAQ as REAX. The combined platform reports 180,000 agents in 120 countries and territories, including 100,000 in the United States and Canada. One of the most recognized real estate brand names in the world now runs on the same platform as REAL's technology.

Real and RE/MAX celebrated their partnership on the NASDAQ marquee in Times Square, one of the world's biggest stages. The billboard read "One Innovative Company, Two Trusted Brands, A New Era In Residential Real Estate," a milestone for a combined platform with 180,000 agents in 120 countries and territories.

180,000+

Agents Worldwide

120

Countries & Territories

100,000

Agents in US & Canada

REAX

NASDAQ

Take a look at what REAL is all about

REAL's company presentation walks you through the model, the technology, and the vision in one place.

View the REAL Presentation

85%

Commission Split

You keep 85% of every deal

$0

Monthly Fees

No desk fees ever

$15K

Annual Cap (CAD)

100% after cap, you keep everything

5-Level

Revenue Share

Company-paid, on top of your commission

🎓

FREE AI Training Session for All REAL Agents

Available to every agent who joins REAL through Tory, one of the world's first AI certified REALTORS®

Learn About AI Training

What you get with REAL

Built to Help You Elevate

The model is designed around one idea: the brokerage should work for you, not the other way around. Here's what that looks like in practice.

Leo AI Assistant

Proprietary AI that automates property search, marketing, and transaction management. Included free with your membership.

Stock Awards

Earn equity in a NASDAQ-listed company (REAX) based on production milestones. A genuine upside, never a guarantee.

Revenue Share

Earn income 5 levels deep from agents you bring into REAL. Company-paid, and it never comes out of anyone else’s commission.

Global Network

A worldwide brokerage. The RE/Max merger closed in August 2026, and the combined Real REMAX Group platform now spans 120 countries and territories.

Virtual-First

Work from anywhere with real support, active communities, and virtual plus in-person events.

AI Training

Free AI training sessions available to every REAL agent. Learn Leo AI, HeyLeo, and more from Tory.

Team Leaders

Built for team leaders: higher splits, no desk fees, and revenue share from your entire team.

Which Model Fits You?

Take our interactive quiz to see which brokerage model fits your business best, with an honest takeaway at the end.

What agents ask me

Three honest questions agents ask me

I've been where you are, and I remember the questions that kept me up at night before I made the move. Here are the ones I hear most, answered straight.

"What if I lose my clients by switching brokerages?"

Your clients work with you, not with the name above the door. The 2026 NAR Generational Trends report backs this up: 35% of sellers choose an agent based on reputation and 22% on honesty and trustworthiness, while only 2% choose based on brokerage affiliation. The person matters, and that's you. When I moved, my clients came with me because the relationship was always the point. I was scared of what people would think too, but I couldn't stay somewhere that no longer worked for me.

More on the FAQ

"Is the grass actually greener, or am I trading one set of problems for another?"

Fair question, and honestly, you can grow at any brokerage. The real question is what you're paying to grow there: lower splits, desk fees, and no technology add up fast. What I found at REAL surprised me, the simplicity, one platform for everything, and a community that genuinely wants you to succeed. It's not about a perfect brokerage, it's about finding the one that works as hard for you as you do for it.

More on the FAQ

"How do I know it's the right time to make the move?"

You know it's time when the model stops serving you, when you're paying more and getting less, when the training disappears or the fees keep climbing, and you start thinking, there has to be a better way. For me that moment came on maternity leave, when my old brokerage cut the online training. If that thought sounds familiar, it might be worth an honest conversation. No pressure, just straight talk about your numbers.

More on the FAQ

For agents who are producing

Built for Agents Who Are Producing

If you're actively producing, doing consistent volume year after year, you already know what your business needs. This section is for you.

Maybe you've outgrown a model that takes too much of your commission. Maybe you're tired of doing everything yourself because your brokerage doesn't give you the tools. Either way, the question isn't whether you can produce. It's whether your brokerage is helping you keep what you earn and grow from there.

Nothing on this page is a promise of income. What REAL offers is a model that keeps more of what you already earn, technology that gives you time back, and leverage that turns your production into more than just commission.

Keep More of What You Earn

An 85/15 split means you keep 85% of every deal, with no monthly desk fees. Once you hit your annual cap, you keep 100% for the rest of the year. The model is built for volume, not against it.

Technology That Saves You Hours

Leo AI automates property search, marketing, and transaction monitoring, all included free with your membership. Work that used to take your evenings is handled while you're with clients.

Leverage That Compounds

Revenue share goes five levels deep and is paid by the company, on top of your commission. Stock awards are tied to production milestones, so the more you produce, the more of the future you own.

Support That Scales With Your Volume

As your volume grows, your costs don't have to. Elite status lowers your per-transaction fee, Real Academy offers training at every level, and managing brokers are there when you need them.

A Community of Peers at Your Level

REAL is virtual-first but far from isolated: active online communities, regular virtual and in-person events, and agents who genuinely want to see you succeed. Collaboration over competition, every day.

For team leaders

Bringing Your Team to REAL?

If you lead a small team, the switch is more straightforward than you might think: join first, set up your team structure in reZEN, bring your members through your referral link, and earn revenue share from your team's production. Your team gets no desk fees, a higher split, and stock awards as they hit milestones.

Tory can walk you through the switch personally, step by step. Book a call with her and she'll help you map out what moving your team would actually look like.

What it's like joining REAL as a team

The five steps

  • Join REAL yourself first
  • Set up your team structure in reZEN
  • Bring members through your referral link
  • Earn revenue share from your team's production
  • Access team training and support

The difference is clear

REAL vs. Traditional Brokerages

Traditional
REAL Brokerage
Commission Split
50/50 to 70/30
85/15, you keep 85%
Monthly Desk Fees
$500 to $1,500+
$0, zero monthly fees
Annual Cap
N/A or unlimited
$15,000 CAD (100% after cap)
Annual Fees
$500 to $2,000+
$1,200 (first 3 deals at $400)
AI Technology
Not available
Leo AI, HeyLeo, reZEN, free
Revenue Share
Not available
5 levels deep, company-paid
Stock Awards
Not available
Yes, based on production
Remote Work
Limited / desk required
Virtual-first, work anywhere
Global Reach
Local only
Worldwide + RE/Max merger 2026

Tory's Tip of the Week

One practical tip for agents considering a switch. New tip every week.

"Before you compare commission splits, write down what you actually want your business to look like in three years. The split matters, but the brokerage you choose should help you build the business you want, not just the one that pays the most per deal. Clarity first, then compare."
Grab the printable brokerage checklist Bookmark this page and come back each week.

Something useful to keep you coming back

Questions to Ask Before Choosing a Brokerage

A printable, honest checklist you can take to any brokerage conversation, including ours. Fees, splits, technology, culture, your brand, and the exit. No hype, just the questions that matter.

Tory Akene

Your Guide

Meet Tory Akene

Tory Akene is one of the world's first AI certified REALTORS® and a leader reshaping the way we think about real estate and business. She brings passion, creativity, and drive with a focus on building genuine relationships and helping others succeed.

As a coach and business manager with Kathleen Black International, one of North America's top coaching companies, Tory mentors agents and entrepreneurs to grow their businesses with confidence, clarity, and proven systems.

Tory believes collaboration is more powerful than competition, and her mission is to inspire people to see their hidden potential and build the future they deserve. That belief is why she chose REAL: a brokerage that lets her be her own brand while staying connected to a community that wants her to succeed. Tory offers free AI training sessions to any agent who joins REAL through her, so you can put the technology to work from day one.

"Collaboration is more powerful than competition. I've seen it in my own business, and I see it every day at REAL. When agents lift each other up, everyone grows."
Tory Akene, AI Certified REALTOR®

Ready to Make the Switch?

The brokerage you choose should help elevate your business, and you should be the one behind your own brand. Come see if REAL feels like home through Tory, and start with an 85/15 split, no monthly fees, AI technology, and free AI training for all REAL agents.