AI-Powered Technology
Meet Leo AI
Leo is REAL's proprietary AI assistant, built right into reZEN and described by the company as the first of its kind in real estate. It answers support questions, helps with compliance, and points agents in the right direction. And it is still free: always included, always free, no credit card, no subscription, no catch.
What Leo does
Everything You Need, Powered by AI
These Leo capabilities are included free with your REAL membership. If you want more, Leo Pro adds the full AI office.
Voice-First Interface
Interact with Leo conversationally — just ask and get answers. No complicated menus or training required. Ask questions naturally and get instant, actionable responses.
Smart Property Search
Leo understands client lifestyle and preferences, delivering personalized listings that match what buyers actually want — beyond just filters and checkboxes.
Real-Time Visibility
Keep you in control with real-time visibility into what clients are searching and asking. Stay informed and responsive without micromanaging.
Extends YOUR Brand
Custom HeyLeo links and QR codes branded to YOU, not just the brokerage. Build your personal brand with AI-powered tools that carry your identity.
Automated Broker Review
Leo flags potential issues before human review, helping your deals sail through approval faster. Catch problems early, close smoother.
Transaction Monitoring
Get alerts for missing documents, pending signatures, and upcoming deadlines. Never miss a critical date in your pipeline.
The premium tier
Leo Pro: When You Want the Full AI Office
Leo 2.0 was renamed to Leo Pro. Same mission, clearer name. Everything REAL builds serves one goal: making real estate agents' lives easier.
What Leo Pro adds
Leo Pro is the paid subscription tier that gives agents AiRM and a full office of AI employees: a team that works around the clock so you can get back to your clients.
- AiRM, AI relationship management that turns client conversations into actionable insights
- Marketing materials generated for you
- Listing videos and home tours
- Connect your own CRM
- AI employees that talk to customers
- Hire your own AI employees
"Leo answers. Leo Pro gets the work done."
Agents get a one-time grant of 20,000 Leo Tokens to try Leo Pro for themselves. It is an honest premium product: base Leo is included free with your REAL membership, and Leo Pro is the paid tier for agents who want the full AI office working for them.
Tory's take
What Surprised Tory Most
"What surprised me most was how simple they make everything. Coming from brokerages in the past where there were 100 different systems and different logins, with REAL there's just one app that's the central hub for everything you need. And I love the Leo feature. Pretty much any question I have, I can go and ask Leo first. He'll either give me the answer, put me in the right direction, or at the very least connect me with one of my managing brokers to talk with, and I can always reach out to support directly from him as well. The capacity that the technology has, and the simplicity of it at the same time, was a pleasant surprise."Tory Akene, AI Certified REALTOR®
For Your Clients
HeyLeo — Consumer AI Search
HeyLeo is the consumer-facing AI search tool — a conversational property search experience that helps your clients find homes based on their lifestyle, preferences, and needs.
- Conversational property search — clients just describe what they want
- Lifestyle-based matching, not just filters and checkboxes
- Integrated with reZEN workflow for seamless handoffs
- Branded to YOU with custom links and QR codes
Your Workflow
reZEN — Transaction Management
reZEN is REAL's proprietary workflow and transaction management platform. Every document, deadline, and signature — tracked and organized in one place.