Why REAL Brokerage
The REAL Advantage
REAL Brokerage isn't just another virtual brokerage. It's a model built around one idea: the brokerage should work for you, not the other way around. Here's what attracted me to it, honestly, and why I think it's worth your attention.
Be your own brand.
That's the whole idea.
In Tory's words
Why I Chose REAL
I'll be honest with you: the brokerage you choose shouldn't make or break your business. It should help elevate it. And you have to be the one behind your own brand. Be your own brand. REAL allows me to do that.
What drew me in was the freedom. REAL lets me build my own brand, my own systems, and my own way of working, while staying connected to a community that genuinely wants to see me succeed. It feels like a partnership, not a place I owe my time to.
Compared to brick-and-mortar brokerages, the difference is night and day. No desk fees. No overhead pressure. No "you work for the office" culture. No geographic limits. I work with clients across Hamilton and surrounding areas on my own terms.
Compared to other cloud brokerages, REAL stands apart too. Yes, the split is better, but it's not just a cheaper split. There's real culture, real connection, real collaboration, and real technology with Leo AI. There's even ownership upside through stock awards. It's a model that treats you like a partner in the business, not a cost centre.
And about the extra income streams: revenue share that goes five levels deep and is paid by the company, plus stock awards tied to production milestones. I'll be honest, these aren't for everyone, and nothing is guaranteed. But as a bonus on top of a strong commission split, they're a genuine upside of the model. It's not a get-rich pitch. It's just a smarter way to build a business.
85/15 Commission Split
You keep 85% of every commission. On a $15,000 commission, you keep $12,750. Once you hit your $15,000 CAD annual cap, you keep 100% — no more caps, no more splits for the rest of the year.
85% until you cap — then 100% is yours
$0 Monthly Fees
No desk fees. No monthly tech fees. No hidden charges. Just a $249 one-time sign-up fee, a $40 CBR (E&O) fee per transaction for your first 3 deals, and a $1,200 annual fee collected at $400 per deal across your first 3 transactions.
$0 per month — pay only when you earn
$15,000 CAD Annual Cap
Your annual cap is just $15,000 CAD. Once you reach it, you keep 100% of your commission for the rest of the year. After cap, you pay just $375 per transaction or $120 per lease. Elite status agents pay only $175 per transaction. Plus, up to 3 personal transactions at just $275 each.
Cap it. Then keep everything.
AI-Powered Technology
Leo AI, HeyLeo, reZEN, AiRM, and REAL Wallet — all included free. These are tools other brokerages charge thousands for, and REAL gives them to you as part of your membership.
All included FREE — no extra charges
Revenue Share Program
Earn passive income from a 5-level deep revenue share. REAL pays you a percentage of commission from agents you bring to the company, and the agents they bring in, down five levels. This is company-paid, not taken from the agent's commission.
5 levels deep — true passive income
Stock Awards & Equity
REAL is publicly traded on NASDAQ (REAX). As you hit production milestones, you earn stock awards — meaning you own a piece of a growing company. Build real equity alongside your commission income.
Own equity in a NASDAQ-listed company
Elite Status Benefits
Hit production milestones to reach Elite Status. Your per-transaction fee drops to just $175, and you earn additional stock awards and exclusive recognition.
Lower fees + stock awards as you grow
Virtual-First Flexibility
Work from anywhere. REAL is a virtual-first brokerage with real support — active online communities, regular virtual and in-person events, mentorship, and a collaborative agent network.
Work from anywhere with real support
A Culture That's Different
Not your typical virtual brokerage. REAL fosters genuine connections, authentic collaboration, and a community-driven environment where agents genuinely want to see each other succeed.
Community-driven, collaborative, authentic
RE/Max Merger: Complete
The landmark merger between REAL Brokerage and RE/Max closed in August 2026. The combined Real REMAX Group platform now reports 180,000 agents in 120 countries and territories, including 100,000 in the United States and Canada, and trades on NASDAQ as REAX.
Merger complete: 180,000 agents worldwide
Worldwide Presence
REAL covers all 50 US states and Canada, with 35,000+ agents as of June 2026. With the RE/Max merger complete, the combined Real REMAX Group platform spans 120 countries and territories.
Global reach, local expertise
See it for yourself
Try the Technology Before You Decide
Leo AI and HeyLeo are real products you can explore today, no membership required.
Take a look at what REAL is all about
REAL's company presentation walks you through the model, the technology, and the vision in one place.
For agents who are producing
Built for Agents Who Are Producing
If you're actively producing, doing consistent volume year after year, you may have outgrown a model that takes too much of your commission, or a brokerage that leaves you doing everything yourself. Here's what REAL does for the agents who are already doing the work.
Keeping More of What You Earn
An 85/15 split, no monthly desk fees, and an annual cap after which you keep 100%. Your volume works for you instead of for the brokerage.
Technology That Saves You Hours
Leo AI handles property search, marketing, and transaction monitoring so you can spend your time with clients and on the next deal, not on paperwork.
Leverage Through Revenue Share and Stock Awards
Company-paid revenue share five levels deep, plus stock awards tied to production milestones. Your production builds income streams beyond commission.
Support That Scales With Your Volume
Elite status lowers your per-transaction fee as you grow, Real Academy offers training at every level, and managing brokers are reachable when you need them.
A Community of Peers at Your Level
Active online communities, regular virtual and in-person events, and a collaborative network of agents who genuinely want to see each other succeed.
Honest About the Upside
No one can promise you a specific income, and we won't. What REAL offers is a model that keeps more of what you already earn, tools that give you time back, and leverage you can build on. The rest is up to you.
Join REAL Through ToryTransparent pricing
Complete Fee Breakdown
No surprises. No hidden fees. Here's exactly what you pay at REAL.
Want to talk it through?
The numbers on this page are real, but the best way to feel the difference is a conversation. Book a call with Tory, or join REAL through her link.
Join REAL Through Tory